BrandEscort urges stakeholders to support initiative that encourages cycling, mobility
BrandEscort Communications, organisers of the Cycling Lagos and Cycling Kano events, has called on stakeholders to support initiatives that encourage cycling and sustainable mobility in the country.
The organisation made the call on Wednesday when it joined stakeholders around the world to commemorate the World Bicycle Day 2026. It also reaffirmed its commitment to promoting a greener and more sustainable future in Nigeria and across Africa.
In a statement issued in Lagos, the Managing Director of BrandEscort Communications and Convener of Cycling Lagos, Bamidele Adeleye, called on governments, corporate organisations, development partners, non-governmental organisations, and individuals to intensify efforts towards protecting the environment for future generations.
He pointed that a greener future is possible however, achieving it requires collective action from all stakeholders—individuals, corporate organisations, governments, and NGOs.
He noted that this year’s World Bicycle Day is being observed under the theme, ‘Cycling for a Greener Future,’ which underscores the vital role of bicycles in reducing carbon emissions, improving public health, easing traffic congestion, and building more sustainable cities.
According to him, the bicycle remains one of the most affordable, accessible, and environmentally friendly means of transportation available to millions of people around the world.
On his organisation’s preparation for the 5th edition of Cycling Lagos and 2nd Cycling Kano 2026, Adeleye said plans are in top gear to ensure the success of the events.
“At BrandEscort, we believe that increased investment in cycling infrastructure, public awareness campaigns, and policies that support non-motorised transportation will contribute significantly to building healthier, safer, and more liveable cities.
“On this World Bicycle Day, we encourage Nigerians to embrace cycling not only as a recreational activity but also as a practical means of transportation that can help create a greener and more sustainable future for generations to come,” Adeleye stated.
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