Yinka Ijabiyi confirmed as substantive Group Head, Marketing and Corporate Communications, FirstBank
Seasoned marketing and corporate communications professional, Yinka Ijabiyi has been confirmed as the substantive Group Head, Marketing and Corporate Communications, FirstBank, West Africa’s premier financial institution and financial inclusion service provider.
Prior to the confirmation, Ijabiyi, has served in acting capacity as the Group Head of Marketing and Corporate Communications from December 2024.
According to media report, the appointment takes immediate effect and reinforces strong corporate governance at a pivotal point in the Bank’s growth and transformation journey.
Olayinka Thomas Ijabiyi holds over 25 years of experience driving brand transformation, strategic visibility, and stakeholder engagement across financial services, telecommunications, media, and international development sectors.
He joined FirstBank in 2011 working his way to the present position.
Prior to his current role, Ijabiyi has held leadership positions within the Marketing and Corporate Communications Department in FirstBank, including Head Brand Strategy and Special Projects, Head Digital Marketing and Head Brand and Stakeholder Management.
A Master’s degree in Public and International Affairs from the University of Lagos and a Bachelor’s degree in English Language from the former Ondo State University, Ado Ekiti, he is a Fellow of the National Institute of Marketing of Nigeria (NIMN) and a member of the Nigerian Institute of Public Relations (NIPR), amongst other industry bodies.
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