Fearless energy brand is not all about physical performance alone- Aderuku
By Amechi Obiakpu
Brand Manager of Fearless energy drink, a leading energy brand of Rite Foods Ltd, Olaniyi Aderuku, has said that the brand is a good choice for people who desire mental alertness for daily activities and not just about physical performance alone.
Many consumers have for years associated energy drink with physical performance alone, but, Aderuku said this limits the value drivable from the Fearless energy drink.
Speaking during a presentation to brand journalists in an event to commemorate the 2026 World Consumer Rights Day (WCRD), at the company’s Ososa, Ogun State factory, on March 13, 2026, Aderuku described Fearless energy drink as the go-to brand for people who are daring and want to stay on top of their game.
“Fearless energy drink is the number one energy brand which comes in two flavours; Classic and Red berry. The brand targets audience between ages 18 and 35, students, working class and entrepreneurs who are daring, aspirational and energetic”.
“Though, like every other thing, there is the need to observe moderation,” he advised.
Do you have a compelling story to tell? Contact us via our email: espinewsng@gmail.com or call/WhatsApp on 08032519246.
