Brands - August 3, 2018

$200 million Shell’s media business remains with MediaCom

Espinews August 3, 2018

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Royal Dutch Shell has retained WPP’s MediaCom as its global media planning and buying agency after a review that began earlier this year.

The company spends an estimated $200 million on ads annually.

Separately, WPP stated that Shell has placed four WPP agencies on its “Creative Agency of the Future” roster, including Wunderman, H+K Strategies, Geometry Global and Mirum.

According to WPP, the agencies will work on strategy and planning, creative ideation, digital, B2B and trade marketing, shopper marketing, influencer engagement and consumer and B2B PR.

Jason Warnes, global client partner at Wunderman, who led the creative pitch for WPP, has been appointed as WPP’s Global Client Lead for Shell to manage the expanded relationship.

WPP co-COO Mark Read stated: “We are delighted with the outcome of both the creative and media reviews, which demonstrates the strength of our companies, our flexibility and adaptability as a group, and our enduring ability to win the trust of the biggest global clients.”