Rush as Konga beauty discounts campaign triggers shopping frenzy
Konga Health, a strategic business under Konga.com has triggered an unprecedented shopping frenzy across Nigeria, with thousands of customers rushing to take advantage of the historic 50% discounts on premium L’Oréal products.
Since its launch on May 21, the initiative has not only made international beauty brands more accessible but has also sparked nationwide conversations about affordable self-care and wellness.
According to a statement from the company, the ongoing health and beauty campaign by Konga Health and Konga Online is uniquely structured to allow every Konga shopper to automatically qualify for up to 50% off deals on coveted beauty products from L’Oréal’s Dermatological Beauty (LDB) brands: CeraVe and La Roche-Posay, simply by making any purchase on konga.com. This innovative approach has successfully attracted both regular beauty enthusiasts and first-time buyers looking to upgrade their personal care routines without straining their budgets.
In addition to the L’Oréal discounts, all MaryKay products attract a 20% discount, further expanding the value proposition for customers.
The initiative is designed not just as a sales event but as a deliberate self-care awareness drive. The educational component integrated into the promotion has helped shoppers make more informed decisions about product selection and usage, particularly regarding skincare routines and hygiene practices.
Across major cities, participating pharmacy partners and beauty stores, including Medplus, Mopheth, Alpha Pharmacy, Careforte, Fountain Med, Healthrite, Indigo Luxe Wellness, Juli, Livewell, Nett, Phoenix Derma, Pius & Gina, Neubelle Wellness Clinic, Perfect Trust, Purelife, St David, Tanavid, TPS, Rhema Beauty, Sonavine, and Bydow, have reported significant foot traffic as customers take advantage of the in-store promotions.
The availability of these discounts through both online and offline channels has ensured that Nigerians from all demographics can participate, regardless of their preferred shopping method.
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