Jumia Nigeria flags off ‘Do Pass Yourself’, a Black Friday campaign
E-commerce platform, Jumia, Nigeria’s is set to kick off its Black Friday campaign tagged “Do Pass Yourself,” running from October 31 to November 30.
The month-long event promises special discounts, exclusive brand deals, and an immersive shopping experience across fashion, beauty, electronics, home, and more.
This year’s festival will feature top international and local brands, including Nivea, Xiaomi, Itel, Skyrun, Silvercrest, AEON, Poco, Oraimo, Binatone, Ecoflow, Hithium, Diageo, Ledrop, among others. Shoppers can expect flash sales, games, treasure hunts and more.
“Black Friday is more than just a sale; it’s a celebration of the African consumer. Over the past thirteen years, we’ve built an ecosystem that gives shoppers access to trusted brands at unbeatable prices, supported by reliable delivery and secure payments. This year, we’re raising the bar again, offering our customers even more value and convenience throughout the month. We have built this shopping festival entirely around our customers’ needs,” Temidayo Ojo, CEO, Jumia Nigeria.
E-commerce in Africa continues to grow, with the market projected to reach over USD 40 billion in revenue by 2025.
Mobile-first consumers are driving this growth, supported by improved logistics, fintech solutions, and trust in digital platforms. These trends reinforce Jumia’s role in shaping Africa’s e-commerce landscape.
As the 2025 holiday season approaches, Jumia invites shoppers across the country to join the excitement, discover unbeatable deals, and enjoy a richer, more rewarding online shopping experience.
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