Interview/Opinion
Erisco, his Najiko tomato and the limits of “IME AHIA” branding
Opinion By Ikem Okuhu Ime ahia, the Igbo expression that loosely means, “inside the market” but carries a meaning deeper than appears on the surface, is where the old aphorism of “might is right” can be found in its manifest full swing. Ime ahia is where everything happens, and the…
Read More »Stanbic IBTC Bank Nigeria PMI – Recovery gathers pace in January
The recovery in the Nigerian private sector gathered momentum at the start of 2024, with rates of expansion in output and new orders accelerating sharply. Purchasing activity also expanded markedly, but difficulties paying staff meant that the rate of job creation eased, contributing to a rise in backlogs…
Read More »BBC and it’s ludicrous episodes of hatchet job on TB Joshua
By Dare Adejumo The BBC world services investigative unit, code-named ‘Africa eye’ came out this week with weird and strange episodes of atrocities against late Prophet TBJoshua, founder of the Synagogue Church Of All Nations, SCOAN. To investigate and publish or broadcast reports is a central kernel in journalism .…
Read More »Agony: How brands are ‘suffocating’ consumers with rising costs
Godwin Anyebe, Amechi Obiakpu and Adetunji Faleye, take a look at the suffering consumers face due to incessant price hike of goods and services in Nigeria. Consumers around Nigeria face higher prices for a wide variety of everyday purchases, as supply chain problems bedevil markets for all manner of goods,…
Read More »Empowering a sustainable culture
By Amechi Obiakpu Man’s inability to adequately protect the environment has exposed it to degradation. This has become so due to the negative impact on the environment resulting from human actions and in some cases, inactions. According to experts, degradation to the environment occurs as a result of any…
Read More »Anticipating change is what has kept us going – Victor Afolabi, Chief Executive, GDM Group
Victor Gbenga Afolabi is an authority in Nigeria’s experiential marketing landscape, he is also the head of GDM Group, where he sits as the Chief Executive Officer. Recently, he won the Industry Star Award for experiential marketing at The Industry Summit and Awards. In this interview with MediaConsortium Magazine,…
Read More »At CreativeXone we bring something new to our clients – Adedoyin Adewunmi, MD
CreativeXone, one of the frontline advertising agencies in the country has a thinking that is exclusive, which it calls Clever Thinking. Accordingly, the Clever Thinking concept has put the firm miles apart from other agencies and guaranteeing it briefs from clients. Through the right fusion of effective marketing communications…
Read More »Our DNA at Aster Integrated Marketing Limited is tilted towards inclusiveness and developing young talent – Tolulope Medebem, COO/Lead Consultant, Aster IML
Aster Integrated Marketing Limited (AsterIML) is a young experiential marketing agency delivering activations, event management services and brand management among others. The young firm has been able to hold its own within the challenging IMC sector through its focus in offering tailor-made solutions to clients for the realization of…
Read More »Brands fight for survival against adulteration and counterfeiting
Nigeria which is believed to be the most populous black nation in the world has been turned to a dumping ground for substandard products. This posed a great danger to the socio-political and economic development of the country. This has placed the country‟s socio-economic life under the siege of…
Read More »Japa syndrome: Banks, telecoms lose IT professionals in drove
Adetunji Faleye, Godwin Anyebe and Amechi Obiakpu, all of MediaConsortium take a look at the wave of relocation of Information and Communication Technology professionals to foreign countries and how the brain drain is affecting the banking and ICT sectors. The recent wave of Japa (a Nigerian colloquial for checking…
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