Brands
’76 tops Africa Magic Viewers’ Choice Awards 2017 winners list
’76 has emerged the biggest winner in the 2017 Africa Magic Viewers’ Choice Awards with five categories. The award which is the 5th edition, was held at the Eko Hotels and Towers Lagos on Saturday. Among the winning categories, the movie won the best picture, best director and best actress.…
Read More »Bridging the gap: The stark differences between brand and agency KPIs
Brands and media agencies need to share key information, increase collaboration and balance hard commercial goals with softer brand metrics, as new research reveals discrepancies between the KPIs used by both parties. Media buying is under scrutiny like never before, fuelled by reports into shady tactics and agency rebates, as…
Read More »Consumers in a ‘gloomy mood’ as confidence drops
Consumers all over are in a gloomy mood as economic crunch bites harder. In Britain, the story is the same. Consumers are moving away from making major purchases as concerns about the economy hit confidence amid warnings that if this continues economic growth could slow down this year. According to…
Read More »NBC to broadcast stations: Pay your debt before March 15, or be shut down
The National Broadcasting Commission (NBC) has sounded a warning to all broadcasting stations in the country to complete all their outstanding debts before March 15, 2017 or face sanctions. The NBC who gave the broadcast stations a three-week ultimatum to meet all their outstanding debt said it has become worrisome,…
Read More »Kenya bans state advertising in commercial outlets
In a move to save costs, Kenya’s government has reportedly ban state advertising in commercial media in the country. The report states that, the government spends about $20m (£16m) on advertising on things such as state tenders, job positions and public service announcements. A government memo has told all state…
Read More »Brand Journalists drag Okeme, Oluwasona others to discuss consumer in the digital age
Brand Journalists’ Association of Nigeria (BJAN), is set to hold a consumer summit as part of activities to mark the 2017 World Consumer Rights Day (WCRD). The symposium which is expected to have a large number of the crème de la crème of the Nigerian marketing industry, journalists and members…
Read More »IJebulawa Garri hits Shoprite, Spar others
Ijebulawa Garri, a locally refined yet nutritional commodity is now available at major shopping malls across the country, including; Shoprite, Spar, Games and Justrite among others. Balkeem Nigeria Limited, manufacturer of Ijebulawa Garri said in a statement that, the need to bring the commodity nearer to the people necessitated the…
Read More »Wakanow takes commercial operations to UK
Africa’s online tourism giant, Wakanow is set to formally launch commercial operations in the United Kingdom. The online travel company said the move is a step towards its global expansion plan. Speaking ahead of the launch which is slated for March this year, Obinna Ekezie, Founder and Group Managing Director,…
Read More »Okeme, Kufre others to lead discussion in the 2017 World Consumer Day
President, Advertisers Association of Nigeria (ADVAN) and Chief Marketing Officer of Systemspec, David Arome Okeme will lead the pack of distinguished personalities that will speak in the 2017 World Consumer Day. The theme for this year’s event is: “Consumer In The Digital Age”. President of Brand Journalists’ Association of Nigeria…
Read More »Before you take the next drug, try spa, says Meddy Spa boss, Medinah
Nigerians who are fond of swallowing drugs, especially when it is not prescribed by a doctor, have been advised to consider going for a day spa treatment the next time they feel ache in their body. Meddy Spa boss, Raji Medinah Summayah, who gave the advice in an interview with…
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