Brands

    The 2024 edition of LaPRIGA is set to hold December13, 2024, organizer, Lagos State chapter of the Nigerian Institute of Public Relations (NIPR) has said. The annual event celebrates sterling achievements in the industry. The theme for this year’s event is, ‘The Shinning Stars”. Lagos state Chairman of…

  Nestlé Nigeria has announced the call for entries for the 2024 Media Awards, an annual event to recognize and reward journalistic professionalism and excellence across Nigeria. Now in its fourth edition, the awards continue to honor media professionals whose exceptional storytelling brings critical attention to key issues in the…

  Dairy brand, Dano Milk, has unveiled popular Nigerian actress, Funke Akindele popularly as its new brand ambassador, according to media report. As Dano Milk brand ambassador, Funke will feature in various campaigns, including television commercials, print ads, social media engagements, and community outreach programs Dano Milk is a brand…

The Association of Advertising Agencies of Nigeria (AAAN) is hoping to drive it’s REV agenda through a collaborative effort with the Brand Journalists Association of Nigeria (BJAN). Lanre Adisa, Managing Director of Noah’s Ark and President, AAAN made this known last Thursday, in response to BJAN’s request for partnership when…

A post-campaign report on the 2024 Paris Olympics & Paralympics competition has revealed strong consumer engagement and opportunities for marketers. The report from the OMD Consumer Intelligence Study by mediaReach OMD reveals a fascinating alignment with predicted consumer behaviour across several African nations. The data offers compelling insights for brands…

The Director General/Chief Executive Officer of the National Information Technology Development Agency (NITDA), Kashifu Inuwa Abdullahi, has been confirmed as the keynote speaker among a long list of experienced professionals that make up the faculty at this year’s Lagos Digital PR Summit. The Summit which is the 9th is scheduled…

SquirrelPR, Africa’s leading all-inclusive PR management platform, will host a specialized session at the highly anticipated #StartupSouth9 Conference. This session aims to empower startups from the South-South and Southeast regions with actionable, cost-effective public relations strategies to help them grow their businesses. This year’s conference, themed “Deep & Broad: Extending…

Leading pasta brand, Golden Penny Spaghetti, has emerged Pasta Brand of the Year Award 2024 at the second edition of MediaConsortium Conference and Awards, on Thursday, September 26, 2024. The event held at Lagos Chamber of Commerce and Industry, Alausa, Ikeja was organized by MediaConsortium magazine, a brand, business and…

Brands and brand managers must continue to re-invent themselves if they must continue to enjoy enduring patronages from today’s consumers. Such re-invention has to be tailored towards meeting the desired expectations of the consumers. Yinka Adebayo, Group Executive Director at Omnicom Media Group- WeCA, made the statement in a keynote…

  By Amechi Obiakpu Brewery giant, Nigerian Breweries, LG Electronics, Fearless Energy Drink and Checkers Custard, among others were on Thursday, September 26, 2024 honoured at the 2024 edition of MediaConsortium Conference and Awards, held at the prestigious Lagos Chambers of Commerce and Industry (LCCI), Alausa, Ikeja. The brands were…