Brands
CVA 2025: NOA, NAFDAC lead other govt agencies as consumers cast their votes
The National Orientation Agency (NOA) and National Agency for Food and Drug Administration and Control (NAFDAC) are taking the lead ahead other government agencies as the race for the 2025 Consumers Value Awards (CVA) heats up. With surprising results already emerging from the first month of polling, consumers have…
Read More »NBC sells 90% ad in Super Bowl
Ninety percent of the ad inventory in the football league’s upcoming regular-season and playoffs games have been sold off according to NBCUniversal. This also include the selling out of all ad spots in next February’s Super Bowl. According to Mediapost, NBC did not disclose price increases or dollar volume…
Read More »Ufot calls for collaboration, ethical practice to advancing Nigeria’s marketing ecosystem
The Group Managing Director of SO&U, Udeme Ufot, has advocated for stronger collaboration, ethical practice, and bold innovation to advance Nigeria’s marketing ecosystem and unlocking brand growth. He made the call at the inaugural edition of The Brand Handlers Summit and Awards, held under the theme “Advancing Nigeria’s Marketing…
Read More »Industry Men of Impact: The Industry to celebrate 50 IMC practitioners
Top 50 upwardly mobile and reputable male practitioners within the integrated marketing communications (IMC), entertainment, banking, telecommunications, entrepreneurship, tech, and energy sectors will be celebrated in a platform tagged ‘Industry Men of Impact’. The event organised by The Industry Newspaper, a leading brand marketing publication in Nigeria, is with the…
Read More »Nigeria, Ghana join dentsu’s Influencer Movement
Nigeria and Ghana are now at the forefront, joining the dentsu School of Influence, a programme founded in South Africa and later launched in Spain and Kenya, designed to train and empower creators who connect deeply with local communities, cultures and languages. Influencer marketing is surging worldwide, but Africa is…
Read More »Champion Breweries to reward loyal consumers at “Drink, Win, Celebrate” Aug 24
East based brewery, Champion Breweries will be rewarding it’s loyal consumers with various gifts in a “Drink, Win, Celebrate” campaign, a One Bar Take Over event, scheduled to hold on Sunday, August 24, 2025, at Pyramid lounge, Uyo. The company said the event will thrill consumers of Champion Brand with…
Read More »Merkury, dentsu’s groundbreaking identity platform, transforming African marketing
After a successful launch in South Africa, Merkury, dentsu’s groundbreaking identity platform, has extended its foot print in Nigeria, Ghana and Kenya, marking the continent’s most extensive and sophisticated identity and data platform rollout to date. From South Africa to Nigeria, Ghana and Kenya, dentsu’s Merkury is setting a new…
Read More »Advertising practice as we knew died 10 to 15 years ago – Lolu Akinwunmi, former APCON Chairman
Former Chairman of the Advertising Practitioners Council of Nigeria (APCON), now Advertising Regulatory Council of Nigeria (ARCON), Lou Akinwunmi, has said that the practice of advertising has changed and has led to a fusion of the different functions of marketing communication. Lolu, who was speaking during his appearance on…
Read More »9mobile rebrands to T2
9mobile, Nigeria’s telecommunications company has officially rebranded to T2. According to report, the unveiling of the new identity took place recently at the Eko Convention Centre in Lagos while the change of name comes a year after LH Telecommunication Limited acquired a majority stake in the network provider, securing a…
Read More »Airtel Nigeria Launches ‘Airtel Assist’ on WhatsApp
Airtel Nigeria has launched Airtel Assist, a WhatsApp-based self-service chatbot designed to offer real-time support to millions of the network’s customers. This move is a bold step in the telecommunications service provider digital transformation and quality of service drive. Built to meet the growing needs of today’s digital consumer, Airtel…
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