Brands

The Managing Director of X3M Ideas, Steve Babaeko has said he would rather his company take up shares in businesses his agency handles than be paid retainers. Babaeko whose company was rated as one of the top 50 businesses in Africa by Financial Times, spoke on C-Suite Café, a podcast…

Creative powerhouse, Nitro 121, is commemorating its 20th anniversary. A leading marketing and advertising agency, Nitro 121 started as 141 Worldwide, before evolving to its present state- a powerhouse of creative and innovative marketing solutions, delivering memorable campaigns and strategies for hundreds of clients and brands across industries and geographies.…

Seasoned experts and industry stakeholders will discuss the new definition of value in the present marketplace, at the MediaConsortium conference and Awards 3.0. The event with the theme: “DEFINING ‘VALUE’ IN THE MODERN MARKETPLACE: BEYOND PRICE, QUALITY, EXPERIENCE AND ETHICS,” is scheduled to hold on Thursday, September 18, 2025 by…

  The National Orientation Agency (NOA) and National Agency for Food and Drug Administration and Control (NAFDAC) are taking the lead ahead other government agencies as the race for the 2025 Consumers Value Awards (CVA) heats up. With surprising results already emerging from the first month of polling, consumers have…

  Ninety percent of the ad inventory in the football league’s upcoming regular-season and playoffs games have been sold off according to NBCUniversal. This also include the selling out of all ad spots in next February’s Super Bowl. According to Mediapost, NBC did not disclose price increases or dollar volume…

  The Group Managing Director of SO&U, Udeme Ufot, has advocated for stronger collaboration, ethical practice, and bold innovation to advance Nigeria’s marketing ecosystem and unlocking brand growth. He made the call at the inaugural edition of The Brand Handlers Summit and Awards, held under the theme “Advancing Nigeria’s Marketing…

Top 50 upwardly mobile and reputable male practitioners within the integrated marketing communications (IMC), entertainment, banking, telecommunications, entrepreneurship, tech, and energy sectors will be celebrated in a platform tagged ‘Industry Men of Impact’. The event organised by The Industry Newspaper, a leading brand marketing publication in Nigeria, is with the…

Nigeria and Ghana are now at the forefront, joining the dentsu School of Influence, a programme founded in South Africa and later launched in Spain and Kenya, designed to train and empower creators who connect deeply with local communities, cultures and languages. Influencer marketing is surging worldwide, but Africa is…

East based brewery, Champion Breweries  will be rewarding it’s loyal consumers with various gifts in a “Drink, Win, Celebrate” campaign, a One Bar Take Over event, scheduled to hold on Sunday, August 24, 2025, at Pyramid lounge, Uyo. The company said the event will thrill consumers of Champion Brand with…

After a successful launch in South Africa, Merkury, dentsu’s groundbreaking identity platform, has extended its foot print in Nigeria, Ghana and Kenya, marking the continent’s most extensive and sophisticated identity and data platform rollout to date. From South Africa to Nigeria, Ghana and Kenya, dentsu’s Merkury is setting a new…