CAFON launches AI powered consumer rights guide
By Amechi Obiakpu
After successfully publishing “Protect yourself,” a guide to consumer rights and protection, Sola Salako Ajulo’s Consumer Advocacy Foundation of Nigeria (CAFON), a consumer advocacy platform, unveiled CAFON Consumers Companion (3C) an AI powered consumer rights guide, on Friday March 13, 2026.
Speaking during the 2026 World Consumer Rights Day (WCRD) celebration organised by Brand Journalists Association of Nigeria (BJAN) and Rite Foods Ltd, held at the latter’s Ososa, Ogun State factory, Salako Ajulo pointed that the 3C platform was borne out of the need to guide consumers against exploitation.
While speaking on the topic: “Using AI to Improve Consumer Confidence,” Ajulo, a consumer advocate for more than two decades, noted that the first step to guiding against exploitation is when consumers know their rights.
“3C, is Nigeria’s first free AI consumer rights guide designed to help Nigerian consumers understand their rights and get practical guidance when they face consumer challenges.
“However, the problem is not lack of laws, Nigeria actually has strong consumer protection laws like the Federal Competition and Consumers Protection. Act 2018.
“The real problem is consumers don’t know their rights and when when they do, they don’t know how to enforce them”.
In spite of the existence of the law she quipped that, consumer protection information is often scattered, legalistic, hard to interpret and difficult to access quickly.
“Most consumers only learn their rights after they have already been exploited,” she added.
“AI can transform consumer protection by simplify complex laws, provide instant guidance, help consumers understand their options and empower citizens with knowledge”.
“Many Nigeria consumers feel: confused about their rights; helpless when businesses ignore complaints; intimidated by large companies and unsure where to seek help”.
According to her, the platform understands Nigeria consumer rights and is designed to answer any issues associated with consumer rights and how to demand for them.
“The 3C platform understands consumer rights, know what steps to take, draft complaints to businesses and identify possible legal violations among others,” she noted.
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