We apply unusual tactics at Modion Communications- Odion Aleobua
By Amechi Obiakpu
In an industry that has been characterised by many players as challenging, with a lot of inactivities going on in some PR agencies driving them to a state of closing shop, one agency seem to be doing things differently and getting a lot of attention for it.
With barely three years in the nation’s Public Relations space, Modion Communications has been able to amass some recognition that include the ‘Outstanding Young PR agency of the Year’ at the 2017 edition of the Marketing Edge Brands & Advertising Excellence Awards and the Innovative PR Agency of the Year, at the 2018 Marketing World Awards held in Accra, Ghana.
Chief Executive Officer of Modion Communications, Odion Aleobua believes that his agency has been able to command some measure of attention from the industry which has made them relevant in IMC space.
He told Espi News in an interview in his Lagos office on Wednesday that Modion Communications is different from the regular PR agency because of what it does differently, which has enabled her to impact the sector even though it is young in the industry.
He said: “For me, my philosophy is; the key that helps you win a client is completely different from the one that you need to keep the client”.
“What we have done quite well is position ourself as a PR agency proper. We have been able to distinguish with our plan that we can actually create a solution that helps create a narrative for you to maintain or amplify that narrative.
“With our solution driven approach, we have been able to show clients that you can use trend or data to change your narrative or grow it and also been able to show clients that you can work at a speed that other agency are not delivering which right now is our strength and what is also tiring us out,” he noted.
Asked if he had any godfather backing him up, he said: “I would not mind. I don’t think we have the type of clients that will make me strike not gold but platinum yet so am waiting maybe this interview will help us I will be happy to get one. But the truth is we have applied some unusual tactics to help us get into the market. I walk into a place I tell them I do PR they don’t understand what am saying, so I take the time to explain to them and do free PR for them,” he noted.
Note: watch out for the full interview.
