MAGGI celebratea 60 with Text and Win Promo
With 12 SUVs and 60 Nigerians waiting to be made millionaires, MAGGI is marking 60 years of being part of Nigeria’s food culture and family traditions.
Tagged MAGGI @ 60 Text and Win promotion, the brand is offering consumers the opportunity to win 12 brand-new SUVs, 60 cash prizes of ₦1 million each, and thousands of other rewards, including household appliances, airtime and additional cash prizes.
Over six decades, MAGGI has evolved alongside the changing tastes, preferences and needs of Nigerian consumers, continually innovating its products while Nestlé has invested in the local manufacturing capabilities and partnerships that support the brand’s growth.
Speaking at the anniversary press conference in Lagos, Wassim Elhusseini, Managing Director and Chief Executive Officer of Nestlé Nigeria Plc, described the milestone as a celebration of the trust Nigerians have placed in the brand over the years.
“As we celebrate this milestone, our commitment is to keep earning that trust and contributing positively to Nigeria’s future,” he said.
Nestlé’s investment in local manufacturing has also supported the development of MAGGI’s value chain, bringing together farmers, suppliers, transporters, distributors and retailers who contribute to the brand’s production and distribution across Nigeria.
To mark the anniversary, MAGGI is recognising and rewarding the consumers and business partners who have contributed to its journey.
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