Checkers Custard wins award for Category Disruption and Market Leadership at 2026 brands and Marketing Conference
By Amechi Obiakpu
After winning several awards and recognitions, Checkers Custard topped it’s medal haul with award for Category Disruption and Market Leadership at the annual Brands and Marketing Conference and Awards powered by Brand Journalists Association of Nigeria (BJAN).
The award was in recognition of Checkers Custard’s market dominance by redefining category norms through relentless product variant innovation, strategic brand positioning, and undisputed market leadership.
Organised by BJAN, the event held on Friday, November 6, 2026 at Alausa, Ikeja, was with the theme, “Advertising In Nigeria & AI: Who Needs Advertising Agency Anyways?”.
The conference an annual event was an avenue to celebrate excellence in brand building and marketing communications while examining emerging developments shaping Nigeria’s business and advertising landscape.
For Checkers Custard, the recognition was well deserved following it’s disruption of the market space. The brand single-handedly energized and expanded the packaged custard/pudding category in Nigeria.
Through aggressive variant innovation and high visibility marketing it since transformed from an industry challenger into a dominant household market leader.
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