MAGGI reaches 19,670 women across South-East Nigeria
MAGGI expanded its participation in the annual August Meeting tradition, reaching 19,670 women through an experience combining food, practical nutrition and celebration.
The event, a tradition that has been on for generations, brought women across South-East Nigeria together to discuss issues affecting their families and communities, while celebrating the cultural and social bonds that unite them.
Across five South-East states, MAGGI partnered with 30 women’s associations and held five market activations, more than doubling participation from the previous year and marking its largest August Meeting engagement to date.
Following the women’s meetings, MAGGI hosted receptions featuring cooking competitions, music, gifts and appearances by Ruby Ojiakor, Blessing Obasi and Blessing Onwukwe. All three women are from South-East Nigeria and brought their own connection to the culture and significance of August Meeting to celebrations across the region.
Speaking on the engagement, Funmi Osineye, Category Manager, Culinary, Nestlé Nigeria, said: “August Meeting is a powerful expression of the role women play in strengthening families, preserving traditions and driving progress in their communities. It also creates an important space for women to come together, learn from one another and share experiences. For MAGGI, being part of this enduring tradition is especially meaningful as we mark 60 years in Nigeria. It is an opportunity to celebrate the women who have been part of our journey while creating an experience that brings together culinary inspiration, practical nutrition knowledge and the shared joy of food and community.”
The celebratory spirit was reflected across the different locations. Blessing Onwukwe, who joined the August Meeting celebrations in Enugu and Ebonyi States, said: “Joining the 2026 August Meeting celebrations in Enugu and Ebonyi States was a wonderful experience. I enjoyed every moment and am truly glad to have had the opportunity to be part of the celebrations in both states.”
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