NIPR: Dr Neliaku describes institute as an icon of reputation
By Amechi Obiakpu
President of the Nigerian Institute of Public Relations (NIPR), Dr. Ike Neliaku has described the institute as an “icon of reputation.”
Dr. Neliaku noted that the NIPR has developed one of the world’s best frameworks for measuring reputation.
He said this at the 3rd Nigeria Public Relations Week (NPRW 2026) held in Kaduna, where 109 new members were inducted as fellows of the institute.
Dr. Neliaku noted the inductees were “carefully selected in line with global best practices.”
The event pulled stakeholders from the PR space, dignitaries and captains of industries.
Among the high-profile dignitaries inducted were the President, National Institute of Marketing of Nigeria (NIMN) Dr. Bayo-Ajayi, the Deputy Speaker of the House of Representatives, Rt. Hon. Benjamin Kalu, and the Minister of State for Works, Hon. Bello Goronyo.
Sharing her reflections on the honor, Dr. Bayo-Ajayi expressed her admiration for the solemnity and professionalism of the event, noting that the excellence of the proceedings was evident from the very start. “The experience was profound, beginning right from the procession,” she stated.
“The ceremony went on exceptionally well. The quality surrounding the induction of fellows is very high, and the significance of this to the industry where we practice is quite enormous.” she added.
The NIMN President used the platform to advocate for a more integrated approach to professional practice in Nigeria. She emphasized that while different sectors have their unique niches, the ultimate goal remains the same.
“I believe that marketing is one, irrespective of different segments. At the end of the day, the ecosystem is one,” she remarked.
“My participation in these industry activities is my own way of identifying with everyone to achieve a common purpose. It is about how we work together to strengthen our collective impact.”
Dr. Bayo-Ajayi also highlighted the strategic importance of the Memorandum of Understanding (MoU) signed between the NIPR and the NIMN.
She noted that her presence at the Kaduna event was a direct reflection of this partnership. “I am here in connection with the MoU that we signed. The essence of that agreement is to cover multiple areas of mutual interest and to ensure that our professional standards continue to rise in tandem.”
In his remarks, Rt. Hon. Kalu tasked the new fellows with using their expertise to combat misinformation, asserting that Nigeria’s future depends on institutions that “communicate effectively, listen more, and serve with sincerity.”
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