Marketing executive and public relations expert, Charles Aigbe has joined Fidelity Bank Plc, as the Divisional Head, Brand and Communications.
Fidelity Bank said in an announcement that the move is part of concerted efforts to realign the communications function of the bank to the strategic vision of being number 1 in select markets.
Fidelity Bank CEO Nnamdi Okonkwo said: “We welcome Charles Aigbe to the Fidelity Bank family. We will work together, leveraging on our combined experiences to actualise all our growth initiatives and grow the Fidelity brand.”
Prior to joining Fidelity Bank, Aigbe was Divisional Head, Marketing and Corporate Relations at Pan-African financial services group, United Bank for Africa (UBA).
He started his career in the investment-banking end of the Nigerian financial industry, with defunct Kapital Merchant Bank before moving into broadcasting when he joined DBN Television in the mid 90s. He left as News Controller/Business Editor in late 2001 to take up an appointment with UBA in January 2002.